There are a growing number of major Fortune 500 companies developing mobile apps that have security issues as well. These are companies we really want to trust, like banks, health care and online retail organizations handling our billing and personal health information. The hackers themselves have reached a new level of attention in the eyes of the public. 60 minutes featured a story with hackers selling the malware that was used to hack into Sony, now widely available to anyone who has the ability to pay for it.
It is concerning to discover that cyber security experts say over 40 percent of companies developing mobile apps do not scan their apps for vulnerabilities before releasing them to the public. Some test only a portion of their apps or never test them at all. Corporate budgets often don’t include funds for testing. We are seeing only the beginnings of regulations being put in place to deal with this reality.
Serious data breaches can cost companies millions of dollars. The issue causes firms to invest in securing their IT networks, computers and servers linked to them. But strangely, not the mobile apps that are brought into the workplace on worker’s mobile devices. With mobile devices and the amount of data growing at a rapid pace, the opportunities for hackers are growing as well. Companies will be forced to take action and protect themselves from mobile data breaches from unverified apps downloaded by personnel on work devices connected to company networks. What does the company stand to lose? The reputation of brands for products and services, sensitive documents, proprietary information, customers, amounts in the millions of dollars.
It is widely known how CRM software helps businesses grow and maintain relationships with prospects and customers by organizing data into one central hub. One of the happy outcomes of a well used CRM System is that it personalizes the experience for the customer and provides amazing levels of support. But how can the CRM tool help you, the Sales Manager / Sales Director / VP of Sales, manage and own the sales process and elicit top performance from your own Sales Team?
A category for mobile app development that is growing by leaps and bounds is home security / home automation. This industry is experiencing one of the most dramatic growth shifts of any because it is so closely tied to the communications industry, also going through dramatic upheaval. What is driving all the change? I propose it’s the rise of smart phones and tablets, the global shift away from voice only landline phones, and the adoption of cellular broadband technology that supports mobile applications. These are profoundly changing the way people communicate in their daily lives and the way people are interacting with alarm systems, electronics, smart devices, and appliances. The possibilities are endless when it comes to home automation, which will eventually allow us to control every aspect of our home from our mobile devices, theoretically. CES this year was riddled with IOT (Internet of things) demos and home automation. Two of my professional peers / friends attended CES to support a client and reported back they were most excited about the advancements in home automation this year.
Today’s homes are becoming more connected as systems and appliances become smarter and mobiles and wearables are in our hands or on our wrists. This has revolutionized the area of home automation with an increase in affordability and simplicity. Smart phones and tablets can be made to communicate to any other devices on an ad hoc network and so the rise in mobile applications development has seen a similar explosion in growth.
Entrepreneurs and developers looking to monetize apps have a few options at their disposal:
1) Pay per download (need a killer app for people to pay today)
2) In-app advertising (need a ton of users)
3) In-app purchases
4) Freemium version
5) Free – sell user data (need millions of users to play this card)
Remember nothing is free in the mobile app world.
A wise man once told me: If something is “Free” to you, then “You” are the product! #sageadvice